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Video marketing 6min read

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By Amal Rafeeq . January 9, 2017

Explainer videos are a great way to easily convey ideas and deliver messages to your audience.
To put it in simple words, it can create ways for better user experience on websites and landing pages.

Needless to say, explainer videos go a long way because the power of visual graphics can instantly promote businesses and boost product conversions.

Here’s the list of the best explainer video software to create compelling animated videos and improve your marketing.

Tools For Creating 2D Animations

Here’s the quick list so that you can jump to them.

Just like the term says, 2D animations are those videos with 2 dimensional designs and graphics. These online tools works well for it.

#1) PowToon

Enough with those boring Powerpoint presentations? PowToon is a free online software that lets you create cool animated videos.

They have some really good ready-made templates to produce high-quality animations. Their “drag and drop” really easy to use and without any technical knowledge.

#2) Wideo

This is not just another drag and drop explainer video software. This is my personal favourite right now.

With over 1300 images and 50+ music tracks, you can create full HD explainer videos at ease.

#3) Animaker

With 5 different video styles and 120 different types of animations, Animaker lets you make really beautiful explainer videos for your product. This Do-It-Yourself software is also to use.

Their typography & infographic template styles could be really useful for content marketers.

#4) GoAnimate (Now Vyond)

GoAnimate isn’t free, but it sure isn’t an ordinary animation editor as well. What’s so special about it?

This online animation tool is one of the fastest yet with professional output. I personally love their background setting and characters. Those templates are fun to watch and are highly converting for sure.

#5) Biteable

They claim to be “The World’s Simplest Video Maker”. Why do the stand out? Their light and minimal designs!

Biteable’s free version is more than enough to create awesome explainer videos. It lets you create HD quality videos and directly publish them to YouTube. But if you wanna remove their watermark or download the produced animation to your computer, you need a premium account. It’s $99 USD/year.

#6) Animiz

This is a free drag and drop animation tool which can be downloaded and installed in windows and Mac desktops. It allows you to create all kinds of 2D animations and text-based animations.

The paid version of Animiz can provide you with lots of stock vectors, music tracks and other elements for animation. This tool is more useful for professionals or people who have exposure to video creation and editing. Animiz pricing starts from $29 for the standard plan.

#7) Renderforest

Renderforest is an all in one platform for your business.
From custom website builder to explainer video creation, Renderforest has got your back. One does not need high-level expertise to work on this platform as it has thousands of preset templates for all in any category of video creation (whiteboard animation, 2D animation, 3D animation, animated presentations). It is free for videos that last up to one minute, if you are looking for videos without a ‘Renderforest’ watermark you have to choose a ‘lite’ plan for $ 7/ month in yearly subscription.

#8) Toonly

Toonly is also a desktop application for creating awesome videos and animations. But it is not free, you have to pay $20/month for an annual subscription. The major reason why Toonly stands out from other animation software is because of its simple interface and the ease with which one can create videos.

Above is a video created using toonly video maker

This tool was mainly built for creating social media videos, landing page videos, sales videos, Facebook advertising videos, etc

#9) Explaindio

Explaindio is also a desktop software for Windows and Mac operating systems. It provides a wide range of preset templates for animation and you can also create custom animations in it. Explaindio provides 200+ ready to use animated scenes along with 500+ doodle sketches. However, this software is not free. You have to pay a minimum of $37 for the basic creator version.

#10) Videomakerfx

Videomakerfx is a good catch for small businesses and social media marketers. Apart from other video creation software which has monthly or annually payment plans, this video maker comes with a one-time payment( $27) and you will get the full royalty videos without any kind of watermarks or other branding collaterals along with your created video.

And For Creating Whiteboard Animations:

Whiteboard videos work best for educational videos. It helps you to grab the attention of your audience and explain the idea to them or how things work. Take a look at these creative softwares below.

#11) RawShorts

If you’re looking for a DIY whiteboard animation creator, you should consider RawShorts first. What you’ll love about this software is their creative graphic templates across a lot of categories.

Its transitions and effects are really impressive too. Rawshorts will costs you $39/month if you opt for a basic annual plan.

#12) VideoScribe

Just like they claim, VideoScribe lets you create “Stunning, high-definition, whiteboard-style animation videos. And you can make whiteboard videos with no design or technical know-how”.

The thing I love the most about VideoScribe is that it lets you edit and make animated whiteboard videos using royalty-free images and music (over 1k of them). Customizing them wouldn’t get any easier too.

#13) MySimpleShow

Instead of a marker or a pen drawing in a whiteboard animation, imaging a hand dragging elements across the screen and swiping them away. That’s what MySimpleShow does.

Their light weight vector images and animated characters can help you to create interactive visual explainer videos.

#14) Moovly

Moovly lets you add your own audio clips and pictures that can be used to making your whiteboard animation. Isn’t that just super cool?

Its precise editing tools are something I’d personally suggest as well.

#15) Easy Sketch Pro

This isn’t a popular software (yet). But their whiteboard doodle software’s drag and drop interface is really easy to use.

#16) Explee (Last & Maybe The Least?)

Explee is a web app designed for creating super cool whiteboard animation videos without any hustle. The platform is equipped with hundreds of illustrations and elements so you don’t have to search the web for supporting elements(we can add external elements if we need). Like most of the other online software Explee also comes with a 14 days trial period. Using the free trial account you can create videos and play it on the web player(can’t download video), To start working on Explee you need a PC or MAC with a decent configuration and a stable internet connection to run the app smoothly (check out the system requirements and pricing plans here).

And Here are Some Bonus Do It Yourself(DIY) Video Tools For You:


With this tool, you can create engaging videos from articles. All you need to do is highlight the most important text from the content and click the magic button.
Check out this video created using Lumen5


InVideo is a platform to create awesome videos and achieve brilliant things. The tool that transforms your stories into dynamic videos is not only free but also super easy to use. Simply choose from over 1200 templates designed by experts and give it your own spin. To make the process easier and the outcome better, InVideo’s got IVA- Your go-to stylist for videos. From text and images to alignment and colors, the Intelligent Video assistant (IVA) covers all and sculpts your videos to perfection.

YouTube Intro Maker

Good news for unversed YouTube video creators. Canva is rolling out a simple tool for creating intro videos for your YouTube channels. And there are lots of free templates that you can use to create good looking intros in no time.

Over To You

The video revolution is here. If you’re reading this, I’m pretty sure you understand why keeping the pace up with current marketing strategies is important for any business, product or startup.


Obviously, explainer videos are one the best way to increase your ROI and get your target audience to take actions. But, if your company is trying to keep the expense down or doesn’t have a budget that you decided to choose these DIY tools, I’m sorry to break it to you that it’s not the wisest one you’re going to make.

While these software and free online tools give you a lot of features and templates, you’ll not be having full control over the video or output the script the way you want to so that you can convert your customers into buyers.

That’s where we come in. We are a UX design studio that produces professional and highly compelling videos. We’ll help tell your story with a great explainer video. And we’ll certainly make you go wow.

Topics in This Article:

Explainer VideoExplainer Video SoftwareReviewVideo MarketingVideo Production


Want to learn more about UX Design and the psychology behind it?

Join the list of 5000+ product designers and business owners who count on our monthly newsletter.

Explaindio 4.0 OTO: All Explaindio 4.0 OTO Links Here. There are 7 OTOs and 1 Front End. The 1st Explaindio 4.0 OTO is 3D FBX to ZF3D file converter, the 2nd is Pro Creator Pack, the 3rd OTO is Agency, the 4th OTO is Club, the 5th is Free CC Footage, the 6th is Platinum Templates Pack, the 7th is Half Pro Creator Pack.

All Seven Explaindio 4.0 OTO Links Below


It Is Mandatory to Get Front End Before Any OTO,
Can Get Any 1 or More OTOs Directly From Below If Already Got Front End!

Front End:

OTO 1 – 3D FBX to ZF3D File Converter:

OTO 2 – Pro Creator Pack:

OTO 3 – Agency:

OTO 4 – Club:

OTO 5 – Free CC Footage:

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OTO 6 – Platinum Templates Pack:

OTO 7 – Half Pro Creator Pack:

Front End Review

Discover the Proven Video Creator That Will Attract, Engage, And Convert Visitors to Buyers! 2D & 3D Animation, Explainer, Doodle Sketch, And Motion Videos In Minutes!!

Create Attention­-Grabbing Professional Videos In Just Minutes! The Easy To Use Drag­-n­-Drop Video Creator

What YOU GET When You Get Started Today

Explaindio Video Creator Software – The #1 Animation, Doodle Sketch, and Motion Video Creation Software. Compatible with both Windows and Mac.
Access to Explaindio Closed Facebook Group – It allows you to join vibrant community of thousands video creators, bring your video creation skills to the next level, and get feedback for your videos.
200 Pre-Done Animated Scenes – All scenes are customizable with your content like text, image, videos, colors, and more
100 Full HD Background Videos – Animated motions background video to make your videos richer.
300 Stock images – Images you can use as featured or as background.
6 Animated Characters – Each character comes with a set of animations
Cloud Storage – Store Your Projects In The Explaindio Cloud
800 Doodle Sketch Images – Library includes both black line and color images
Background Audio Tracks – Background music audio tracks to get you started.
300+ Font – Those fonts are to get you started. You can import any font.
Video Tutorials – Easy to follow tutorials how to use the software more effective way.
Creative Assets In The Cloud – Easy Access When You Need It

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Create Your Next Video in 3 Simple Steps!

Step 1: Create – Just pick an object or action to get started
Step 2: Customize – Edit with your message and custom effects
Step 3: Export & Share – Export to computer and share!

Explaindio 4.0 OTO – Benefits:

Desktop Software available in PC or Mac
No Technical Skills, Coding, Or Programming Required!
Create and export as many videos as you want!
Multiple Animations At Same Time
Full 3D Animations
180+ Pre-Made Text Animations
Full Milti-Timeline Editing
Import Videos and Images
200 Pre-Made Animated Scenes
Over 300+ Fonts Included
Integrated with Pixabay
Background Audio Tracks
Easy Export Options
6 Animated Characters
Step by Step Tutorials

Today, I’m excited to invite you to get instant access to Explandio!

On top of the Explandio video creator and editor you just watched in the demo, we’re going to give you a full suite of creative assets with the software:

  • 200 Ready­To­Use Animated Scenes
  • 100 Full HD Background Videos
  • 500 Doodle Sketch Images
  • Background Audio Tracks
  • 300+ Fonts
  • 6 Animated Characters
  • 180+ Click and Custom Text Animations
  • Access to private Explaindio Group

There are 7 OTO Upsell:

Front End – Explaindio 4.0

  • OTO Upsell #1 – 3D FBX to ZF3D file converter
  • OTO Upsell #2 – Explaindio 4 Pro Creator Pack
  • OTO Upsell #3 – Explaindio 4 Agency
  • OTO Upsell #4 – Explaindio 4 Club
  • OTO Upsell #5 – Explaindio 4 Free CC Footage
  • OTO Upsell #6 – Explaindio 4 Platinum Templates Pack
  • OTO Upsell #7 – Explaindio 4 Half Pro Creator Pack

Frequently Asked Questions:

Is this a desktop software? Does it work for PC?
This is a desktop based software available for both PC or Mac. Internet is required for initial install and cloud access.

How many videos can I create?
There is no limit to the number of videos you create for your personal use. If you want to use it for clients or sell, you will need an enterprise license, which will be an added expense.

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How many computers can I install this on?
You can install Explaindio on one computer. If you want to install it on up to 5 computers, you will need an enterprise license, which will be an added expense.

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How much do updates cost?
We include all updates for FREE for the duration of the license.

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How do I get support?
Easy! Just email us or visit us at http://support.explaindioo.com

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